I'm Bharath
feel effortless.
I'm a Lead UX/Product Designer who genuinely believes that great design should solve real, human problems — not just look futuristic.
Over the past 8 years, I've been working at the intersection of UX strategy, spatial computing, and emerging tech — leading design across healthcare, government, and fintech. I care deeply about building systems that scale — design tokens, component libraries, and close collaboration with engineering. Whether I'm designing a secure, GDPR-compliant healthcare portal, mentoring 100+ design students, or shaping AI-driven workflows, I strive to make technology feel accessible, transparent, and completely effortless.
At a Glance
Experience
Career Archive
A chronicle of my professional evolution, from 3D generalist to leading enterprise UX teams and shaping design systems.
Lead UX Designer
ITC Infotech India Ltd.Spearheaded cross-border design teams and major digital transformation initiatives, including leading the end-to-end UI/UX strategy for a sovereign National Survey Portal, Employee portal, and central data ecosystems on behalf of a Middle Eastern Ministry. Architected scalable design frameworks with native Right-to-Left (RTL) bidirectional layouts, standardizing complex cultural data systems. Also pioneered spatial computing experiences, introducing AR/VR applications, Conversational AI chatbots and 3D avatar integration to internal enterprise portals.
🏆 Sovereign Digital Transformation: Spearheaded high-stakes national digital initiatives for a Middle Eastern government entity, architecting an enterprise-grade, WCAG-compliant design ecosystem featuring native Right-to-Left (RTL) bidirectional layout capabilities. ⚙️ Design Operations (DesignOps) Innovation: Engineered an advanced Figma-to-code design pipeline that eliminated manual layout coding redundancies, accelerating cross-functional product delivery cycles by 30%. 🎖️ Corporate Excellence Award (2026): Honored with the "Pat on the Back" award (February 2026) for exceptional leadership and high-impact contributions to sovereign center of excellence initiatives. 🌟 Performance Leadership Award (2025): Recognized as an "Outstanding Performer - Maestro" (August 2025) for consistently delivering precision-led, user-centric enterprise design solutions with complete accountability.
Associate UI/UX Consultant
ITC Infotech India Ltd.Orchestrated user research, stakeholder requirement gathering, and end-to-end design delivery for diverse product portfolios across lifestyle, corporate communication, and B2B analytics sectors. Engineered high-fidelity interactive wireframes and cross-platform UI/UX prototypes optimized for mobile web, responsive desktop, Android, and iOS applications.
⚙️ User Research & Journey Architecture: Conducted comprehensive user interviews and heuristic audits to transform complex, ambiguous stakeholder requirements into intuitive user journey maps and structural information architectures. 🌌 Spatial & Immersive UI Design: Pioneered early-stage immersive interfaces, designing intuitive interactive models and visual marker systems for AR/VR/MR ecosystems, including headset and mobile-based spatial layouts.
Freelance 3D Generalist
Self-EmployedRan an independent freelance practice, creating highly realistic 3D interior visualizations, product renders, and motion graphics for advertising agencies, furniture stores, and small architecture firms.
📐 Visual Content Production: Produced photorealistic interior renderings, dynamic product showcases, and high-fidelity motion graphics for advertising and architecture clients. 💼 End-to-End Business Operations: Managed all client communications, requirement scoping, pricing, and project delivery pipelines for creative assignments.
3D & Graphic Design Trainer
Animaster AcademyDelivered advanced courses in 3D modeling (Maya, 3Ds Max), motion graphics, Photoshop, storyboarding, and visualization. Assisted in developing the academy's new curriculum catering to the online demand of distance learning.
🎓 Academic Innovation: Developed the academy's new digital-first curriculum, structuring video-based learning systems to cater to the online demand of distance learning. 🌱 Mentorship & Career Readiness: Dedicated time to mentoring a diverse group of students, equipping them with key visual skills and preparing them to land their first creative studio roles.
Enterprise Skillset & Methodologies
Executive UX strategy, Saudi DGA-aligned design systems, and AI-accelerated delivery pipelines—built for high-scale platforms.
UX Strategy & Product Vision
Enterprise Roadmaps & DiscoveryDefining end-to-end UX direction and phased product roadmaps, translating complex enterprise and national mandates into measurable, high-impact releases.
Stakeholder & Executive Alignment
C-Suite & Ministerial Buy-InPresenting evidence-backed design rationale and trade-off matrices to C-suite leadership, unifying competing priorities into clear delivery scope.
Design Systems & DGA Governance
Saudi DGA Code & WCAG AAArchitecting multi-tier token hierarchies and accessible component libraries strictly compliant with Saudi Digital Government Authority (DGA Code) and WCAG 2.1 AA.
User Research & Discovery
Bilingual Testing & AnalyticsConducting bilingual usability sessions, contextual inquiries, and heuristic audits—uncovering friction points to cut support call-backs by 40%.
AI-Augmented Design Ops
Claude Code + Cursor + Figma MCPPioneering accelerated workflows using Claude Code, Cursor, and Figma MCP to compress concept-to-prototype cycles and automate token verification.
UI Architecture & Craft
Production-Grade CraftDesigning responsive, accessible interfaces for complex transactional portals and large-scale data ecosystems with micro-interactions.
UX Leadership & Mentorship
100+ Mentees CoachedLeading cross-border design squads, running weekly critique cadences, setting quality standards, and mentoring 100+ design practitioners.
Cross-Functional Delivery
30% Faster Delivery VelocityPartnering daily with engineering and QA from discovery to launch, using design token contracts to eliminate rework and speed up delivery by 30%.
How I work
Four steps, run on a loop. Real projects are messier than this, but this is the shape.
Decode
Work out what people actually need before drawing anything. Interviews, data, and the patterns that keep showing up.
System
Information architecture and design tokens, so the product still holds together a year and ten designers later.
Generate
Wireframes, prototypes and generative UI. AI speeds up the craft; it doesn't do the thinking.
Validate
Usability tests and analytics, read with a bit of AI help. Judgement first, data to keep me honest.
My Philosophy
Core Principles & Design Beliefs
Show, Don’t Tell
Generative interfaces over endless chat threads.
In the agentic era, the best AI interface isn’t a chatbox—it’s a dynamic canvas that surfaces decisions visually, through cards, flows, and contextual panels that empower users without overwhelming them.
Systems Over Screens
Tokens and architecture first. Pixels follow.
I design systems—not just screens. Design tokens, component libraries, and scalable architecture mean every new feature ships faster, looks consistent, and stays accessible across products and languages.
Human + Machine
AI amplifies craft. It never replaces intent.
I use AI to accelerate research, generate starting points, and test variations at speed. But the design decisions—information hierarchy, emotional tone, accessibility—those demand human judgement and always will.
The best interface disappears. The best system scales invisibly. My job is to make complexity feel effortless.
Off the Clock
I don't build interfaces in a vacuum. My real hobbies are R&D playgrounds that train my eye for telemetry, athletic collaboration, narrative systems, and micro-latency user responses.
Formula 1 & Sim Racing
From aero profiles to steering inputs, sim racing is an exercise in interface micro-accuracy and raw data telemetry analysis.
Sports, Passion & Teamwork
Active sports shape character. From the cooperative trust of cricket partnerships to the focus of court rallies, play keeps us grounded.
Literature & UI/UX Design
Reading shapes strategy. From narrative suspense to functional usability systems, books teach us how people think, adapt, and interact.
“He who doesn't take risks will never drink champagne.”
COLLECTED LITERATURE & DESIGN
VOL. I — NOVELS & UI/UXGaming & Spatial UI
Gaming is a blueprint for bleeding-edge interface design. I study immersive game HUDs and user response cycles to push limits of enterprise software.
Convinced yet?
Let's build something remarkable together. I'm always excited to collaborate on ambitious projects that push boundaries.