I'm a Lead UX / Product Designer who turns complex enterprise chaos into clean, accessible, AI-native software.
I lead design for enterprise-scale systems — architecting design systems, high-density data platforms, and cross-border digital transformation — while staying hands-on as an individual contributor. For the past 8 years at ITC Infotech, I've built systems that scale and tools that people actually enjoy using.
How I work
A systematic approach to solving complex problems, blending analytical thinking with creative execution.
Decode
Deciphering complex user needs through pattern recognition—surfacing the insights that matter.
System
Information architecture & design tokens that scale. Building systematic foundations for consistent, maintainable products.
Generate
Wireframes, hi-fi prototypes & generative UI working together. Traditional craft accelerated by AI, not replaced by it.
Validate
Usability testing & analytics paired with intelligent analysis. Decisions shaped by both human judgement and data.
Selected works
A collection of digital experiences crafted with precision and empathy.
Sovereign Ministry Digital Transformation
Revolutionized national ministry operations through a comprehensive design system, achieving 30% faster design & development cycles while ensuring WCAG 2.1 accessibility and bilingual support.
Demystifying Enterprise Analytics
A component-driven dashboard framework engineered to bridge the gap between complex holding company operations and C-Suite executive decision-making.
The UX Design Thinking Framework
35 critical questions every product designer must answer — a framework covering research, execution, collaboration, and senior design judgement.
Voyager AI: Conversational Trip Planner
An AI-native travel companion that generates hyper-personalized, collaborative itineraries in real-time from conversational prompts.
Healthcare Prescription Ordering Platform
Redesigning the end-to-end prescription order workflow for a leading UK pharmacy network — reducing manual call-backs by 40% and ensuring GDPR compliance.
Let's build something together.
Currently exploring opportunities in AI-driven product design. Let's discuss your next breakthrough.